By this, it is easy to understand why so many people hate sales both ways – as a salespersons and as customers. Sales, requires you to understand that there is no Win-Win scenario. The scenario is lose-lose and you have to lose first. You have to exchange value by doing whatever it takes to serve the customer’s need (you lose), and then the customer as an appreciation of your result, will exchange with you value with money (customer lose).
Enough with the theory, let’s move to the action. If you are thinking of expanding your business and increasing your income, you have to increase your sales. At this point, we can fully support you.